ReisUP = "Rise Up"

No, that's not a mistype! The Reis in ReisUP comes from my maiden name, Reisbig.

When forming the company, I wanted to choose a name that was not only strong and evoked action, but that was also a reflection of me and a nod to where I come from.

ReisUP is a tribute to my small hometown, to my grandparents whose entrepreneurial spirit inspired me at a young age, and to my father, Michael Reisbig, who was taken from this earth far too soon. The world lost an incredible mind and an all-around badass in 2002. But just as his memory has lived on in me, so will it live on in ReisUP.

the mission

ReisUP's mission is simple:  To level the financial playing field through education and access.

Its mission is rooted in a common concept:

"If you give a man a fish, he'll eat for a day. But if you teach a man to fish, he'll eat for a lifetime."

the story

I'll be honest, when I first started working as a hedge fund analyst on Wall Street, I was OBLIVIOUS to just how much I didn't know about money. But as I got my hands dirty and learned more and more, I realized something:


The basic concepts are actually pretty straightforward, it's just that I, like many others, had never been exposed to them. I realized I wasn't the only one when my friends and family started calling me asking for budget tips and help with their 401(k). They had tried to learn about money on their own but felt like they were reading gibberish. So they asked me to explain things to them in super simple terms.

I didn't know it then, but the seed for ReisUP had been planted.

During my time in New York, I was extremely proud of the work I was doing, and incredibly grateful to learn from and work with my talented colleagues. But I felt frustrated by something. One of the reasons why we, as a hedge fund, were able to take advantage of certain investment opportunities was because we had something the Everyday Investor doesn't have: ACCESS. Access to conferences, management teams, high quality equity research, and fancy software programs. Most importantly, access to knowledge and training that enabled us to make smart investment decisions. Knowledge that I could use in my personal life and finances as well.

"What if my friends and family had that knowledge and access too?" I thought. 

I knew then that I had to create something, something accessible to everyone. I wanted to help people like my friends and family get a leg up. My original idea for ReisUP took a slightly different form; it revolved more around the "give a man a fish" notion than the "teach a man to fish" one. But knowledge is power, and I wanted to empower people in an area of their lives where they often feel powerless. So I decided to start with education. I drafted the ReisUP curriculum in an order that I think makes sense - the order in which I would want to learn, if I had to do it all over again. My hope is that one day, once you've learned how to fish, ReisUP will be able to give you fish, or at least help you bait your hook. 

Until then, I sincerely hope you enjoy and learn from the content I've put together. I plan to upload new videos, resources, and blog posts consistently to help you further your understanding of the financial world. That way it's not a cram session or a race to the finish line, but rather a journey - one where you'll learn bits and pieces along the way, develop confidence, and ultimately accomplish your goal of becoming money savvy.

Thank you for joining me on this journey, and for pledging to ReisUP. I can promise you one thing, it's going to be one hell of a ride.