ReisUP = "Rise Up"
No, that's not a mistype! The Reis in ReisUP comes from my maiden name, Reisbig.
When forming the company, I wanted to choose a name that was not only strong and evoked action, but that was also a reflection of me and a nod to where I come from.
ReisUP is a tribute to my small hometown, to my grandparents whose entrepreneurial spirit inspired me at a young age, and to my father, Michael Reisbig, who was taken from this earth far too soon. The world lost an incredible mind and an all-around badass in 2002. But just as his memory has lived on in me, so will it live on in ReisUP.
ReisUP's mission is simple: To level the financial playing field through education so everyone has a fair chance to become financially free and live their best life.
Our mission is rooted in a common concept:
"If you give a man a fish, he'll eat for a day. But if you teach a man to fish, he'll eat for a lifetime."
I'll be honest, when I first started working as a hedge fund analyst on Wall Street, I was OBLIVIOUS to just how much I didn't know about money. But as I got my hands dirty and learned more and more, I realized something:
IT'S NOT ROCKET SCIENCE.
The basic concepts are actually pretty straightforward, it's just that I, like many others, had never been exposed to them. I realized I wasn't the only one when my friends and family started calling me asking for budget tips and help with their 401(k). They had tried to learn about money on their own but felt like they were reading gibberish. So they asked me to explain things to them in super simple terms.
I didn't know it then, but the seed for ReisUP had been planted.
During my time in New York, I was extremely proud of the work I was doing and incredibly grateful to learn from my talented colleagues. But something didn't feel quite right... I craved more purpose and dreamed of contributing to a mission more closely aligned with my core values.
So after four years, I said adios! to Wall Street. I knew that I could use my knowledge and skill set to serve a larger audience, I just needed time to figure out how. Shortly after, ReisUP was born.
We are incredibly excited to spread the power of financial literacy, and to help individuals achieve even their wildest money goals!